The Elf on the Shelf Set (2025)
The The Elf on the Shelf Set is a Truly Me accessory released in 2025. Retail cost was $17 and increased to $19.
Elf
Doll-sized replica of a scout elf toy. Black hair, brown eyes, and dark skin. Red and white outfit. Removable white skirt with red snowflake graphic.
Box
Cardboard Elf on the Shelf box that opens and closes with velcro. Inside is a shelf where the elf is secured in the packaging against a decorated tree backdrop.