AG Rewards
AG Rewards is a purchase rewards program started by American Girl in June 2016.[1]
Overview and Earning Points
An American Girl Rewards account has no cost to sign up or annual fee, and is tied to any American Girl account via e-mail. Members must be over the age of eighteen (nineteen in Alabama and Nebraska and 21 in Mississippi); live in the US (including DC) or a US territory, including having a US billing address and credit card; and set up their account with a valid, not already in use e-mail address. Starting in Sept 2017, American Girl limited enrollment in the program to US-only billing addresses. (Any other accounts were closed by October 9, 2017, and any earned reward certificates were issued for the last time in October 2017.)
Purchases can be automatically added to the point system at time of purchase through account. If they are not applied then, they can be applied to the account manually by the purchaser or Customer Service for about two weeks after the date of purchase; this was expanded to 60 days in 2025. All regular, sale, and clearance merchandise purchased online, over the phone, or in American Girl retail stores in the United States (not foreign boutiques or third-party sites such as Amazon) qualifies for rewards points, as well as in-store American Girl restaurant purchases. Points cannot be earned on any purchases made before a customer's enrollment in the program, regardless if they would have applied.
By default at the Silver level[2], each dollar of a purchase price (not including tax and/or shipping) adds one point to an account. This is rounded up (so a purchase between $9.01 to $10 on the Silver level will earn 10 points). Things such as sales tax, shipping charges, the initial purchase of gift cards, bulk sales for commercial purposes/resale, donations to charity through American Girl, or purchases with employee discounts are not eligible to earn points (however, purchases paid for with purchased gift cards will qualify).
Extra points can also be given for participating in various offers and/or events, completing select tasks, and/or downloading various apps. Members may also earn 40 points for every approved review of products on the website made while logged into their account that meets qualifications (articulated in the terms of service) for a maximum of 120 points per membership year or three total reviews. Occasionally, American Girl will offer limited multiplier weekends or sales where two, three, or (rarely) four times the amount of points can be earned along with any current level bonuses. A membership anniversary year begins on the day a customer joins the program and continues for approximately 365 days thereafter.
Points can be removed by American Girl for returned products; if returns result in a negative point balance, then further points earned will accumulate and reduce negative balance.
Point Expiration
Accumulated points from 2016 until 2019 would stay in an account as long as customers made at least one eligible purchase per year; if no qualifying purchases were made in a full year, all accumulated points not already redeemed would expire (unless issued with a shorter expiration date).
From 2019 until 2025, points for Silver and Gold Members expired twelve months after points are earned. Berry level members did not have any points expire as long as they maintained a Berry level status; however, if a member dropped from Berry level into Silver or Gold, all points became eligible for expiration and could possibly expire, based on the anniversary of the date those points were earned.
Starting in 2025, points and/or their value expire a maximum of 180 days after being earned (about four months) across all tier levels and state the expiration date when Reward Credit is looked at on the dashboard. Reward Credit that expires has no value given.
Reward Certificate Earning and Use (2016-2025)
From 2016 until 2025 and for all levels, every 200 Points earned offered a $10 Reward Certificate sent through e-mail, text message (if enrolled in text messages) or occasionally mailed to consumers. Points were removed from the account for the certificate, but did not reduce the membership tier level. Certificates had single-use unique codes and could be printed off for store use or presented in store from the e-mail/text with the code visible.
Members could earn a maximum of $90 in rewards a month (so after earning 18,000 points in 30 days) and $1080 in rewards per year (at maximum $90 per month). Once maximum rewards per month were earned, points continued to accumulate in the account but no further reward certificates were issued before the time reset, after which certificates would begin to be reissued again. (e.g. If a person earned the maximum points in October 2022, they were issued a $90 certificate the next November, the maximum reward allowed a month; any extra points remained in the account and, assuming no points are earned, new rewards would be issued the next month.) Points were cumulative; if customer purchases earned 250 points in one month but only 150 in the next, the extra 50 points carried over to the next month and the customer would earn another certificate.
Certificates were initially issued around the 15th of each month and later were issued within the first week or so of a new month, according to points earned in the previous month (including any previous unredeemed points), to the maximum available certificate value earned. Each Reward Certificate had to be redeemed before expiration; expiration dates were noted on the certificates and active until generally the end of the next following month. For example, if a customer purchased $250 worth of items in September 2020, then a certificate for $10 was issued in October 2020 and would have expired by November 30, 2020. Bonus certificates could be issued for various events and have shorter redemption periods; for example, a bonus reward for $20 issued in June 2021 was only redeemable that month. December-issued certificates frequently expired before the last days of the month prior to the release of the next Girl of the Year, but when they were released earlier this was no longer applicable.
Starting in October 2022, all valid certificates were combined monthly (e.g. birthday reward coupons, monthly rewards certificates, and annual membership benefits will now be bundled together) with one single code for use. e.g. If a member earned a $40 certificate, a $10 membership reward, and a $5 birthday reward, a single-use $55 reward was given.
Certificates were able to be used for any qualifying purchases in store, online, or by phone order. There was originally a maximum number of certificates that could be used on a single purchase and later an unlimited amount of certificates or rewards could be used together. Codes were not tied specifically to an account; if a person "gifted" an unused certificate to another person, the recipient was able to use it freely.
Reward Certificates were only issued once, could only be used once, couldn't be replaced if lost or stolen, and were not redeemable for cash. If a purchase made with a reward is returned, the certificate was not reissued for second use. Rewards were not applicable to non-US addresses, and discounts were applied to the final purchase price minus any taxes and shipping.
Starting in 2025, certificates were removed from the program.
Point Redemption System (2025-Present)
Starting in 2025, members receive $1 in rewards credit for every 20 points earned into the account at the Silver Level (which is the same value as prior), now issued as Reward Credit. Points can also be rewarded for select achievements available on the website, such as buying selected items, booking appointments in the store, or completing purchases or surveys.
Points are always available and can be used in amounts less than $10; points have a equivalent monetary value shown on the user dashboard (e.g. if a user has 10 points, this is reflected as $.50 in Reward Credit in the account). Reward Credit can be used to pay any or all of a program-eligible purchase, up to a maximum of $100 value (2000 points) in a single purchase. Points otherwise have no value and can't be purchased, sold, or exchanged to others.
Members receive Reward Credit on their birthday that is automatically added to the account for a value according to their tier level. Birthdays must be documented at least 72 hours (about three days) before the birth date (e.g. if your birthday is June 12th, you must record your birth date on the dashboard by no later than the 9th or the reward won't be issued).
Membership Tiers/Rewards
There are three levels of membership: Silver, Gold, and Berry. Each level encompasses the level before it i.e. a person at Gold Level will receive all potential rewards in both the Silver and Gold Levels, excluding the unique annual reward certificate per level.
Once a tier is reached, customers have a full twelve months from the date when the given tier was reached to make enough purchases to maintain that status, every year (e.g. a member who earned Berry Status in March 2020 had until March 2021 to spend $550 to maintain the Berry level). If not enough purchases are made within that year to maintain a given tier, then the tier level will change accordingly based on the money spent over the year (e.g. a Berry level member who earned the tier in September 2021 and spent between $250 and $550 before September 2022 would be dropped to Gold Level, but if they purchased nothing at all they would drop directly to Silver).
Levels for tiers were changed in Summer 2019 and became tied to dollar amounts instead of point accumulation levels, due to the various opportunities to earn multiplied points that became available.
Tiers and Rewards 2016 - 2019
Silver Level: 0-349 Points
- Exclusive birthday gift (video, and gift from Oct 2018)
- Access to Various Member-Only rewards.
Gold Level: 350-699 Points
- Early Access to Sales and Specials
- Access to Special Events and Experiences at stores.
- Earn 1.25 points per dollar spent, a 25% bonus (starting Oct 2018)
Berry Level: 700+ Points
- VIP Surprise
- Special annual rewards
- Earn 1.5 points per dollar spent, a 50% bonus (starting Oct 2018)
- Free Tiara Included with the use of American Girl Doll Salon. A code is sent via e-mail and can be redeemed once per calendar year on an eligible doll hair salon purchase.
Tiers and Rewards 2019 - Present
Silver Level: $0-$249 annually
- Exclusive $5 birthday gift/reward certificate (until April 2025)
- Annual Silver-level Benefit Certificate (until April 2025)
- Extra points for attending in-store events
- Access to Various Member-Only rewards
- $10 Birthday Reward Credit (starting April 2025)
- 10% off member savings events (starting April 2025)
Gold Level: $250-$549 annually
- Earn 1.25 points per dollar spent, a 25% bonus
- Exclusive $10 birthday gift/reward certificate
- Annual Gold-level Benefit Certificate (until April 2025)
- Early Access to Sales and Specials
- First Access to Special Events and Experiences at stores including new products, experiences, and other events/items.
- $15 Birthday Reward Credit (starting April 2025)
- 15% off member savings events (starting April 2025)
Berry Level: $550+ annually
- Earn 1.5 points per dollar spent, a 50% bonus
- No expiration on rewards points as long as Berry Level is maintained (until April 2025)
- Exclusive $20 birthday gift/reward certificate (until April 2025)
- Annual Berry-level Benefit Certificate (until April 2025)
- Early Access to Sales and Specials
- Priority access for exclusive events including new products, experiences, and other events/items
- Extra points for attending in-store events
- Free Tiara once a year with the use of American Girl Doll Salon. A code was sent via e-mail and could be redeemed once per calendar year on an eligible doll hair salon purchase.
- $25 Birthday Reward Credit (starting April 2025)
- 20% off member savings events (starting April 2025)
- Exclusive Level Events (starting April 2025)
Noted Unique AG Rewards Offers
- Melody's AG Rewards Collection: From August 1-8, 2016, all members who enrolled into the program before July 27th were offered a chance to purchase a starter collection for Melody Ellison (as no members could have a tier level). Purchase included free shipping and expected delivery on or before August 18th, 2016 (a week before the collection's official release).
- Holiday Event: A Members-Only RSVP Event at local American Girl Place locations were held from late October to November 2016. Attendants could bring guests and received in-store gifts; the events had small refreshments and certain items were on sale in some locations.
- Early-Access Cyber Monday: On November 27, 2016, AG Rewards Members were given early access to Nov. 28th Cyber Monday Sales for four hours.
- Early Book Offer: Berry Level reward members were offered a free copy of American Girl Parties with personal codes in Fall 2016.
- Summer Event: A Members-Only Event at local American Girl Places were held from late June to July 2017.
- Member-Only Purchase Items: In 2017, two outfits--the Gymnastics Outfit IV for 18" dolls and the Pink Rose Dress for Bitty Baby--were made available to members online. Items could only be purchased while members were logged into their account.
- Nanea's AG Rewards Collection: From August 1-7, 2017, members with at least Gold Level status were offered a chance to purchase a starter collection for Nanea Mitchell. Purchase included free shipping and expected delivery on or before the collection's official release, and included some extras unavailable otherwise. This was also available in American Girl Place locations as long as a purchaser could prove their tier level.
- A*G Rewards Outfit Offer 2017: From Nov 14-30, 2017, Berry Level reward members were offered unique outfits for no cost (including free shipping) with personal codes. Outfit options were:
- Luciana's Space Suit Purchase: Only AG Rewards Members could purchase Luciana's Space Suit starting at the collection launch; non-members had to wait until August 2018. However, customers could sign up on the spot to purchase.
- Birthday Gifts: From October 2018, all members can receive birthday gifts, originally for up to four registered children's birthdays. Providing birthdays is optional, and member must enter their child's (or user's) birthday into the Member's My Account profile at least fifteen (15) days prior to the month of the birthday in order for it to be processed in time. A code was provided that can be redeemed; in 2018 this was for a free book from an offered list, was later changed to a set of children's bracelets, and became a Rewards certificate until 2025.
- Holiday Passport: In October 2018, any qualifying purchase in the month earned a Holiday Passport that provided holiday perks. The Passport was mailed to homes and could be redeemed either online or at stores.
- November's offer was free Pampering Plus and Doll Nail Polish service for a doll with the purchase of any hair styling at a value of $10 total.[3]
- December's offer was the Lilac Dress meet outfit with any purchase of $50 or more.
- Januarys offer was a free copy of Blaire Cooks Up a Plan with any Girl of the Year 2019 purchase.
- A*G Rewards Outfit Offer 2018: From December 4-12, 2018, Berry Level reward members were offered an outfit for no cost (including free shipping) with personal codes. Outfit options were:
- A*G Annual Rewards Benefit Certificate: From 2019 until 2025, a benefit certificate discount coupon was distributed near the annual sign up date; the member level at the yearly anniversary determines the reward.
- Silver Level: $5 off any purchase $50 or more
- Gold Level: $10 off any purchase $50 or more
- Berry Level: $20 off any purchase; effectively a $20 Reward coupon.
- Early Access Preorder: Nutcracker Collection: Gold and Berry Members in 2019 received early access to the limited edition Nutcracker collection consisting of the Nutcracker Snow Queen Outfit and the Nutcracker Prince and Clara Outfit Set. Preorders were available until July 31st, and items were shipped out starting August 16th. The items were not released for general purchase until October. This was done again in 2020.
- Pre-Release Invitation: Berry-Level members were invited to a pre-release party at local American Girl Places to see (and purchase, if so desired) Joss before full release. Doll purchase ("child") was $160, while entry without any doll purchase ("adult") was $15. This was also offered for Kira.
- Joss's Collection: Only people with Rewards Accounts could purchase Joss's Cheer Team Jacket and Joss's Wetsuit; however, customers could sign up on the spot to purchase.
- Early Access Purchase: Winter Princess: AG Rewards members were offered a one-day early purchase of the American Girl 2021 Winter Princess dolls before the dolls were available to the general public.
- Early Access Preorder: Sapphire Splendor: Berry members were offered early purchase of the American Girl 2022 Sapphire Splendor Collector Doll, along with earning triple points rewards, before the doll was available to the general public.
- Birthday Reward Credit: Starting in April 2025, users who submit their birthday (month and day) on their rewards dashboard within 3 business days prior to their birthday will be given Reward Credit to their account. Values vary according to tier level.
Links and References
- Official Site
- Program Terms and Conditions (most recent update: November 22, 2025)
References
- ↑ This article cannot be, by its nature, a complete documentation of the terms and conditions of the Rewards program. For complete information including legal disclaimers, please read the official terms and conditions FAQ as provided by American Girl, which are linked at the bottom of the article.
- ↑ Until October 2018, this was the standard for all levels.
- ↑ As this required store services, no substitute was available for users unable to access a store location.