FAO Schwarz
FAO Schwarz is an American toy brand and store known for its high-end lines of toys, life-sized stuffed animals, and in-store experiences. The brand is currently under operation by ThreeSixty Group while still owned by descendants of the founder through the FAO Schwarz Family Foundation.
Founded in 1862 in Baltimore under the name "Toy Bazaar" by German immigrant Frederick August Otto Schwarz, the brand claims the title of the oldest toy store in the United States and originally had large stores across the US including the landmark store in New York City on Fifth Avenue (which famously was highlighted in the movie Big starring Tom Hanks). The brand was briefly owned by Toys R Us who also stocked lines of their toys before filing bankruptcy. A new New York location in Rockefeller Plaza has reopened as of 2018 and the brand sells in various stores.
In Relation to American Girl
In 2023 in partnership with American Girl and Swarovski, the company designed the FAO Schwarz 2023 Toy Soldier Doll, one of the five American Girl Collector Series Dolls released during the year. The doll is designed after the toy soldiers of the brand's older iconography.
Gallery
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Doll.
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Details of face paint and hat.
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Certificate of authenticity (corrected)
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Unique packaging.
