Stoney Clover Lane
Stoney Clover Lane is an accessory and bag brand established in 2009 by sisters Kendall and Libby Glazer. The company sells personal bags and purses, travel accessories, notebooks, and unique patches for customization, often collaborating with various media brands such as Disney, Hello Kitty, or Barbie.
In Relation to American Girl
In October 2021, American Girl released a collaboration line with Stoney Clover Lane as part of their 35th anniversary year. This line, titled Stoney Clover Lane x American Girl, consists of the brand's small pouches, large pouches, flat pouches, and mini tote bags in prints based on the first six Historical Characters along with character patch designs. The items were sold through both companies, both online and in physical stores (American Girl Place and Stoney Clover Lane stores).
Bags and Pouches
The bags and pouches are designed in prints matching the first six Historical Character's Classic Meet Outfits. The bags are made out of nylon vinyl, while the flat pouches are made of polyurethane leather. Each bag has a gold Stoney Clover Lane zipper closure with the American Girl Star logo on the reverse side and a unique Stoney Clover Lane x American Girl patch inside. Four different styles and sizes of bags and pouches are available.
- Small Pouch $98. Measures 5" x 9.5" x 2".
- Large Pouch: $108. Measures 8" x 11" x 5".
- Flat Pouch: $108. Measures 8" x 11.5".
- Mini Tote: $198. Has interior zip pocket, two handles, and a removable crossbody strap. Measures 11" x 18" x 4".
Patches
Twelve character patches were available for a cost of $18 each.
Six patches are colored head silhouettes of Felicity Merriman, Josefina Montoya, Kirsten Larson, Addy Walker, Samantha Parkington, and Molly McIntire. The other six portray an item associated with each character:
- Felicity: Penny cameo design
- Josefina: Flowers from heirloom shawl
- Kirsten: Variation of spoon bag embroidery
- Addy: Variation of apron needlework pattern
- Samantha: Brooch locket
- Molly: Camp Gowonagin logo
The twelve character patches are based on designs previously released for the Create Your Own clothing designer; however, the Stoney Clover Lane patch for Josefina has a light background rather than the medium tone on the Create Your Own design.
There is also a unique set of capital alphabetical gold scalloped letters for customization, the American Girl Scalloped Gold Letter Patches, which coordinate with the character patches.
All patches could be purchased individually or used to customize the available bags; if the customization was done through the company, then each patch has an additional $15 customization fee.
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The Stoney Clover Lane x American Girl patches.
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The American Girl Scalloped Gold Letter Patches.
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Embroidery detail on the A letter patch.
In-Store Customization Events
American Girl offered customization appointments with Stoney Clover Lane in the New York City, Chicago, Los Angeles, and Dallas American Girl Place locations.
Trivia
- The items were heavily marketed using the 35th anniversary dolls; however, all the released dolls except Samantha had been sold out for months at the time of the collaboration release. Some dolls were made available to social media influencers who were invited to the line's premiere party in New York City.