History 2020s
2020
Joss Kendrick, the eighteenth Girl of the Year, is released. Due to the Covid-19 pandemic, all American Girl Places are closed temporarily, and various digital versions of books are released online for free. For the first time in its history, the American Girl Benefit Sale is held online. American Girl releases a statement committing to racial diversity and representation in the wake of cultural shifts, public acknowledgement of racial inequality, and support for the Black Lives Matter movement; their first step is to offer free downloads of the books for Addy Walker, Cécile Rey, Melody Ellison, and Gabriela McBride through their Equality website. American Girl Denver, Atlanta, Kansas City, and Scottsdale are closed. A new Historical Character, Courtney Moore is released. Three one of a kind dolls are auctioned for First Responders Children's Foundation, in collaboration with Swarovski.
2021
Thirty-fifth year anniversary.
Kira Bailey, the nineteenth Girl of the Year, is released. American Girl Seattle is closed. Unique dolls for the Street Chic Collection (as part of Truly Me) are released. American Girl starts their diversity and social justice video series, including books. 35th Anniversary Limited Edition versions of the first six Historical characters are released. American Girl Vacations are planned, but are later cancelled due to continued risks due to the ongoing pandemic.
Random House Books for Young Readers collaborates to produce American Girl-themed series of books in the US and Canada focused on the Historical Characters. The American Girl Outlet Store in Hershey is closed. The WellieWishers and Bitty Baby lines receive redesigns. The American Girl Benefit Sale is held as a hybrid of online purchase and in-person pickup. The World by Us line is launched in collaboration with Harlem's Fashion Row with three characters: Makena Williams, Evette Peeters, and Maritza Ochoa. One-of-a-kind modern redesigns of the first six Historical Characters, designed by Carly Cushie, are auctioned for Girls Who Code. American Girl collaborates with Stoney Clover Lane to release 35th Anniversary themed bags and patches. American Girl is inducted into the National Toy Hall of Fame.
2022
Corinne Tan, the twentieth Girl of the Year, is released, along with a companion in her little sister Gwynn Tan; a movie is later announced but delayed. American Girl partners with Random House to release audio books of various characters and series. American Girl launches The American Girl Podcast Network. Molly McIntire is rereleased with select items from her classic collection (some modified). The American Girl Benefit Sale is held online for the third year in a row, with shipping and in-person pickup options. A new historical character, Claudie Wells, is released, with collaborations with Harlem's Fashion Row's Samantha Black. American Girl Miami is closed. The Truly Me line is redesigned, releasing twenty-five dolls at once and replacing or remodeling older dolls.
2023
Fifteen-year anniversary of the A*G Wiki
Kavi Sharma, the twenty-first Girl of the Year, is released. American Girl Houston and San Francisco Bay Area are closed. Twin historical characters Nicki Hoffman and Isabel Hoffman are released. Kit Kittredge is rereleased for her 100th birthday with select items from her classic collection. The last American Girl Benefit Sale is held. American Girl announces publishing collaboration with Simon and Schuster, Inc. American Girl Live! in Concert is announced to tour. All American Girl Canada locations close. The American Girl hospital is renamed to the American Girl Care Center. Lila Monetti, the twenty-second Girl of the Year, is released in October 2023.
2024
American Girl collaborates with the Disney company to release dolls based on the Disney Princess and Frozen brands as a new core line. Mattel announces the closure of the Middleton offices, moving all American Girl operations to the El Segundo, California area (where Mattel is headquartered). American Girl Columbus is closed. American Girl Dallas moves to a new location within the Dallas area. Kirsten Larson, Addy Walker, and Josefina Montoya are rereleased in classic outfits with the birthday outfits from their classic collections; later, a limited edition version of Kirsten in her St. Lucia outfit is released. Summer McKinny, the twenty-third Girl of the Year, is released in September 2024. Other Historical Characters began to be bundled with journals, starting with Julie.
2025
American Girl Charlotte is closed. Samantha Parkington is rereleased in her classic outfit and with the unique book A Keepsake Guide to Samantha's World; this is later followed by her birthday outfit and school outfits for Addy and Kirsten from their classic collections. The AG Rewards system is overhauled, removing issued certificates and replacing them with Reward Credit. The Long Hair Looks Collection (as part of Truly Me) is released. The World By Us line is depreciated. Select locations in Mexico have "Style Your Own" boutiques added. Raquel Reyes, the twenty-fourth Girl of the Year, is released in September 2025; she is the great-great granddaughter of Samantha Parkington. AG Sisters is released.
2026
Fortieth year anniversary.
American Girl DC/Tyson's Corner relocates. The Modern Era Collection, a reinterpretation of the first six Historical Characters, is released. 40th Anniversary Classic versions of the first eight Historical characters are released; Samantha and Felicity have unique keepsake guides.