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<center> [[#2010|2010]] * [[#2011|2011]] * [[#2012|2012]] * [[#2013|2013]] * [[#2014|2014]] *[[#2015|2015]] * [[#2016|2016]] * [[#2017|2017]] * [[#2018|2018]] * [[#2019|2019]]</center>

===2010===
[[Lanie Holland]], the eighth Girl of the Year, is released. [[Kirsten Larson]] is officially archived, only her mini doll and books remain available for purchase. Rebecca's summer collection is released. [[American Girl Place#Boutique and Bistros|American Girl Boutique and Bistros]] open in Denver, CO, and Kansas City, KS. ''Just Like You'' is renamed [[My American Girl]] with the launch of [[Innerstar University]]. [[Felicity Merriman]] and [[Elizabeth Cole]] are the next [[Historical Characters|Historical Character]] and [[Best Friend Characters|Best Friend Character]] to be archived.

===2011===
''Twenty-fifth year anniversary.''

[[Kanani Akina]], the ninth Girl of the Year, is released. Special limited edition [[Mini Dolls#25th Anniversary Limited Edition Mini Dolls|mini dolls]] are released along with deluxe DVDs of the [[American Girl Movie]]s for [[Samantha: An American Girl Holiday|Samantha]], [[Felicity: An American Girl Adventure|Felicity]], [[Molly: An American Girl on the Home Front|Molly]], and [[Kit Kittredge: An American Girl|Kit]]. [[Felicity Merriman]] and [[Elizabeth Cole]] are officially archived, only the mini dolls, movie, and books remain available for purchase. [[American Girl Place#Boutiques and Bistros|American Girl Boutiques and Bistros]] open in Washington, DC; and Seattle, WA. Two new Historical Characters, [[Marie-Grace Gardner]] and [[Cécile Rey]], are released.

===2012===
[[McKenna Brooks]], the tenth Girl of the Year, is released. Summer outfits for Cécile and Marie-Grace are released, as well some accessory sets and furniture for a limited time. [[American Girl Place#Boutiques and Bistros|American Girl Boutiques and Bistros]] open in St. Louis, MO; Houston, TX; and Miami, FL. ''[[McKenna Shoots for the Stars]]'' is released on DVD first and later airs on NBC. A new Historical Character, [[Caroline Abbott]], is released.

===2013===
[[Saige Copeland]], the eleventh Girl of the Year, is released. [[American Girl Place#Boutiques and Bistros|American Girl Boutiques and Bistros]] open in Columbus, OH; and San Francisco, CA. [[Molly McIntire]] and [[Emily Bennett]] are the next [[Historical Characters|Historical]] and [[Best Friend Characters]] to be archived. ''[[Saige Paints the Sky (movie)|Saige Paints the Sky]]'' is released on DVD first and later airs on NBC. Catalogs are sent to Canadian customers.

===2014===
[[Isabelle Palmer]], the twelfth Girl of the Year, is released. [[Molly McIntire]] and [[Emily Bennett]] are officially archived; only the mini dolls, movie, and books remain available for purchase. American Girl expands their physical presence into Canada with [[American Girl Place#Specialty Boutiques|Specialty Boutiques]] opening in Toronto, ON, Vancouver, BC, and Ottawa, ON. The [[Best Friend Characters]] line is discontinued, resulting in the formal retirements of [[Cécile Rey]], [[Marie-Grace Gardner]], [[Ivy Ling]], and [[Ruthie Smithens]] and their collections. ''[[Isabelle Dances into the Spotlight]]'' is released on home video and later airs on the Disney Channel.

The current [[Historical Characters]] are revamped with the launch of [[BeForever]], which also included the re-release of [[Samantha Parkington]]. New outfits and items for current Historical Characters are released. The [[Central Series]] for current Historicals are bundled into two novel-length volumes, and [[My Journey Books]] are also released. [[American Girl Place#Boutiques and Bistros|American Girl Boutiques and Bistros]] open in Charlotte, NC, and Orlando, FL; American Girl also opens a [[American Girl Place#Temporary Boutiques|temporary boutique]] in Honolulu, HI, the first temporary location.

Older [[Mini Dolls]] are retired.

===2015===
The temporary Hawaii boutique is closed. [[Grace Thomas]], the thirteenth Girl of the Year, is released. [[Caroline Abbott]] is announced to be the next Historical Character to be archived since the BeForever revamp. My American Girl is renamed to [[Truly Me]]. [[American Girl Place#Boutiques and Bistros|American Girl Boutiques and Bistros]] open in Nashville, TN, and Scottsdale, AZ. A new [[Historical Character]], [[Maryellen Larkin]], is released within the [[BeForever]] lineup. Two live-action short films for Julie and Maryellen, ''[[And the Tiara Goes To...]]'' and ''[[Maryellen and the Brightest Star]]'', are released on American Girl's YouTube channel. Several [[American Girl Place#Temporary Boutiques|temporary boutiques]] are opened in multiple locations. American Girl is launched in Mexico.

===2016===
''Thirty-year anniversary.''

[[Lea Clark]], the fourteenth Girl of the Year, is released. [[Caroline Abbott]] is officially archived. New special edition [[Mini Dolls#2016 Special Edition Mini Dolls|mini dolls]] of currently available [[BeForever]] characters are released. In a break from previous [[Historical Character|Historical]]/[[BeForever|BeForever Character]] debuts, [[Melody Ellison]]'s first volume is released without her other books or collection. The 2015 Temporary Boutiques are closed. American Girl debuts a new product line, the [[WellieWishers]], and retires the [[Bitty Twins]]. The [[AG Rewards]] program is launched. The rest of Melody's books and collection debut across the summer. Two live-action specials, ''[[Melody 1963: Love Has to Win]]'' and ''[[Maryellen 1955: Extraordinary Christmas]]'' debut on Amazon Prime.

===2017===
[[Gabriela McBride]], the fifteenth Girl of the Year, is released. The [[Contemporary Characters]] line is released with [[Tenney Grant]] and the first official 18" male character, [[Logan Everett]]. [[Felicity Merriman]] is rereleased for the BeForever Line. [[Z Yang]] is released for the Contemporary Line. Permanent underwear are implemented and quickly recalled. Two Live Action Specials, ''[[Ivy and Julie 1976: A Happy Balance]]'' and ''[[An American Girl Story: Summer Camp, Friends for Life]]'' are released. The [[Create Your Own]] line is released. [[Nanea Mitchell]] is released. American Girl in partnership with Majid Al Futtaim Leisure and Entertainment opens its first boutiques in the UAE.

===2018===
''Ten-year anniversary of the A*G Wiki''

[[Luciana Vega]], the sixteenth Girl of the Year, is released. The [[Truly Me]] line releases four more [[Boy Doll|boy dolls]] in the line. [[Ear Piercing|Ear piercing]] is made available for the WellieWishers. AG St. Louis closes. A BeForever version of [[Molly McIntire]] is released in limited warehouse stores, as well as a newly styled mini-doll and restyled books. Gabriella, Z, and Tenney (and Logan) are retired, closing the Contemporary Line.

===2019===

[[Blaire Wilson]], the seventeenth Girl of the Year, is released. [[American Girl Magazine]] is discontinued. A free repair through the American Girl hospital becomes available for any dolls with "new" eyes until the end of the year. American Girl Mall Of America and American Girl Boston are closed. The first major changes to the AG Rewards Program are made. The BeForever Branding is dropped from the Historical Characters. Abridged versions of the [[Central Series]] are released for six of the Historical Characters. Three versions of a unique doll are sold as limited edition in collaboration with [[Swarovski]].

<center> [[#2010|2010]] * [[#2011|2011]] * [[#2012|2012]] * [[#2013|2013]] * [[#2014|2014]] *[[#2015|2015]] * [[#2016|2016]] * [[#2017|2017]] * [[#2018|2018]] * [[#2019|2019]]</center>
[[Category:American Girl History]]

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''This page incorporates text from [https://americangirl.fandom.com/wiki/History_2010s the source wiki] ([https://americangirl.fandom.com/index.php?oldid=121410 exported version], [https://americangirl.fandom.com/index.php?title=History+2010s&action=history contributor history]), under [https://creativecommons.org/licenses/by-sa/3.0/ the original text license].''

History 2010s - Revision history

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