https://americangirl.wiki/w/index.php?action=history&feed=atom&title=History_1990sHistory 1990s - Revision history2026-11-11T17:36:42ZRevision history for this page on the wikiMediaWiki 1.46.2https://americangirl.wiki/w/index.php?title=History_1990s&diff=10185&oldid=prevMigrationBot: Imported latest exported content; source attribution retained.2026-08-02T17:39:47Z<p>Imported latest exported content; source attribution retained.</p>
<p><b>New page</b></p><div>__NOTOC__<br />
<br />
<center>[[#1990|1990]] * [[#1991|1991]] * [[#1992|1992]] * [[#1993|1993]] * [[#1994|1994]] * [[#1995|1995]] * [[#1996|1996]] * [[#1997|1997]] * [[#1998|1998]] * [[#1999|1999]]</center><br />
<br />
===1990===<br />
[[Our New Baby]] line is launched. School Desks are released for Molly, Samantha, and Kirsten. <br />
<br />
In a letter sent this year, Pleasant Rowland writes that the company was sending out 10 million catalogs each year.<ref>''[[The Making of American Girl]]'', p. 6</ref> <br />
<br />
===1991===<br />
<br />
''Five-year anniversary.''<br />
<br />
[[Historical Character Craft Kits]] are released, along with the [[Portfolios of Pastimes]]. <br />
<br />
[[Felicity Merriman]] is released Fall 1991 with her first three books and accompanying clothing and accessories. Because of the low neckline of colonial outfits, the cloth bodies are changed from a [[White-Bodied Doll|white color]] to a matching tan color.<br />
<br />
===1992===<br />
The second half of Felicity's collection is released. [[American Girl Magazine]] is launched. Dolls sent in to the [[American Girl Hospital]] began to be returned with hospital gowns and accessories.<br />
<br />
===1993===<br />
[[Addy Walker]] is released Fall 1993 with her first three books and accompanying clothing and accessories. The newsletter, ''[[The American Girls News|Pleasant Times]]'', is released. <br />
<br />
===1994===<br />
<br />
The second half of Addy's collection is released. Individual theater, craft, and cookbooks are released for each character as the [[American Girls Pastimes]]. [[American Girl Gear]] is released as modern-style clothing for children, along with [[Miss AG Bear]] and [[Grin Pins]].<br />
<br />
===1995===<br />
[[My American Girl|American Girl of Today]] line is released, emphasizing dolls as "Historical Characters of Today". [[Our New Baby]] is rereleased as [[Bitty Baby]].<br />
<br />
===1996===<br />
''Ten-year anniversary.''<br />
<br />
In May the website is launched, with online features from American Girl Magazine. [[The American Girls Club]] and Historical Society is launched. Catalogs must still be requested and orders placed by phone or mail, as there is no online ordering.<br />
<br />
===1997===<br />
<br />
The first [[Limited Edition Historical Outfits]] are released. [[Josefina Montoya]] is released Fall 1997 with her first three books and accompanying clothing and accessories. The Pleasant Times is renamed ''The American Girl News.'' The American Girls Club is modified to remove the Historical Society. <br />
<br />
===1998===<br />
<br />
The second half of Josefina's collection is released. The first [[American Girl Place]] opens in Chicago, IL. Online purchases are made available via the website. Ms. Rowland sells the company to [[Mattel]] for $700 million. The '''American Girl of Today''' line is renamed '''American Girl Today'''. Historical Society rewards may no longer be obtained at the end of the year. Miss AG Bear is retired. <br />
<br />
The company reportedly earns $300 million in revenue this year.<ref>"[https://www.inc.com/jelinda-montes/she-wanted-to-teach-kids-history-her-idea-became-a-700-million-business/91376955 She Wanted to Teach Kids History. Her Idea Became a $700 Million Business]", by Jelinda Montes, Inc.Com; published Jul 29, 2026.</ref><br />
<br />
===1999===<br />
<br />
The American Girls Club ends. Separate [[Short Stories]] and accompanying outfits are released.<br />
<br />
==References==<br />
{{Refs}}<br />
<br />
<center>[[#1990|1990]] * [[#1991|1991]] * [[#1992|1992]] * [[#1993|1993]] * [[#1994|1994]] * [[#1995|1995]] * [[#1996|1996]] * [[#1997|1997]] * [[#1998|1998]] * [[#1999|1999]]</center><br />
[[Category:American Girl History]]<br />
<br />
----<br />
''This page incorporates text from [https://americangirl.fandom.com/wiki/History_1990s the source wiki] ([https://americangirl.fandom.com/index.php?oldid=131057 exported version], [https://americangirl.fandom.com/index.php?title=History+1990s&action=history contributor history]), under [https://creativecommons.org/licenses/by-sa/3.0/ the original text license].''<br />
</div>MigrationBot